The iSi Credibility Platform™

For business, the goal has always been CREDIBILITY - to get consumers to believe YOUR message instead of your competitor's, and for a long time the only "strategy" was massive amounts of repetitive exposures. Yes, there were a few creative geniuses - but by and large the standard was "exposures by the ton," and for a while, consumers appeared to believe the companies with the most ads. Whether it ever really worked that way is irrelevant, because it doesn't work that way now.

Today, consumers are bombarded by 5,000 ads and commercials every day and they are armed with the most sophisticated ad-blocking technologies in history. Adding another ad to that pile is, well, adding another ad to a pile of 5,000 ads. With those odds, companies can go broke trying to use exposures to build CREDIBILITY.

In 1995, iSi discovered how to deliver Credibility at the Point of Need™ to create collaborative consumer platforms that benefit consumers and marketers alike.

The iSi Credibility Platform™
iSi created a Credibility Platform™ to provide consumers with faster, easier access to the information, products, and services they want from an independent third-party, higher authority source they perceive to be more credible and more authentic than anyone else.

At the same time the iSi Credibility Platform™ enables marketers to benefit by providing a fundamental consumer need that saves consumers time and money, and provides consumwith the information they want, when they want it, from an independent third-party they believe.

Genuinely helping consumers "at their point of need" dramatically increases consumer CREDIBILITY, which increases the efficiency and effectiveness of ALL consumer communications, creating substantial benefits for marketers as well as the consumers they help.

Actually helping consumers generates "implicit obligations" that are far more effective at producing positive consumer perceptions than any ad or commercial.